Southwest Airlines used to be the airline travelers could fall back on to obtain a low priced flight when other airlines were much higher. That is not so true any longer.
For example, one advantage for travelers and travel agents changing tickets, was that anyone could use a credit on a ticket that was not used. This was great for companies that had infrequent travelers, therefore they could just apply the unused credit to another traveler. Not anymore. Only the person named originally on the ticket can use the credit.
Southwest's Rapid Reward frequent flier program has evolved from travelers being able to book a flight as long as practically any seat was available on the flight. Then it changed to only a limited number of seats being available for frequent flier seats. Now they have revamped the entire program, giving points depending on the price paid for the flight. They advertise that any seat is now available for the program, however, a flier must often use a lot of their points to obtain many of the flights.
Well, as we all know, change is inevitable. Even though they use to have some quirks that agents did not care for, overall, Southwest used to be a great airline to work with. Then again, the world has changed much since they started out in Love Field in Dallas many years ago. I suppose they may still be great, that is up to each individual opinion.
What is your opinion, agents? What do your clients think?
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